Growth Marketing: The Key to Sustainable Business Expansion
In the modern digital economy that is very competitive, businesses cannot survive only with conventional marketing tools. The customers are better informed, competitors are more focused and attention span is also less. It is here that growth marketing fits in – a data-oriented, customer centered strategy that does not just concentrate on acquisition but also,…
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SEO vs PPC: The Tortoise and the Hare of Digital Marketing
The lifeline in contemporary b2b digital marketing is search engine visibility. Each day businesses are striving to draw the interest of potential customers using two key channels, which are dominant, namely SEO and PPC . They both are vital in driving traffic, leads, and conversions, however, they work opposite to each other. The question of…